Wednesday, April 26, 2006

Rap Listners - Alcoholics, Addicts And Criminals?

Young people who listen to hip-hop music are more likely to have problems with alcohol, drugs and violence than if they listened to any other music, according to a new study by the Pacific Institute for Research and Evaluation's (PIRE) Prevention Research Center.

"People should be concerned about rap and hip-hop being used to market alcoholic beverages, given the alcohol, drug and aggression problems among listeners," said lead author Meng-Jinn Chen, Ph.D., a research scientist at PIRE. "That's particularly true considering the popularity of rap and hip-hop among young people."

The study, which is published in the May issue of the Journal of Studies on Alcohol, surveyed with more than 1,000 community college students, aged 15-25, finding that hip-hop music was consistently associated with alcohol use, potential alcohol use disorder, illicit drug use and aggressive behavior.

Researchers emphasize that the survey results cannot determine whether listening to certain music genres leads to alcohol or illicit drug use or aggressive behavior, but did say that young people with tendencies to use alcohol or illicit drugs or to be aggressive may be drawn to particular music styles.

"While we don't fully understand the relationship between music preferences and behavioral outcomes, our study shows that young people may be influenced by frequent exposure to music lyrics that make positive references to substance abuse and violence," Meng-Jinn said.

According to the press release, studies of popular music reveal that almost half of hip-hop songs mention alcohol, as compared to 10 percent or less of any other popular genre. Also, rap and rock videos depict violence twice as often as other music genres.

Malt liquor and other alcohol company advertisements have consistently used rappers and hip-hop music to market their products, while the urban music radio format also is regularly used for alcohol advertising., a web site that tracks the number of times products are mentioned in music, reported that Hennessy was the highest ranking alcohol brand in 2005, ranking sixth overall in a list of products mentioned by artists.

The brand was mentioned 44 times, nine more than Cristal, which ranked eighth.

The study was funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), which sponsors the PIRE Prevention Research Center, a national nonprofit public health research institute.

Source - BallerStatus.Net